Our Vision

Inspiring, supporting and promoting the tree care community for a society that better appreciates and cares for trees.

The Association will:


Inclusivity and diversity

Creating a culture in our organisation and the wider profession in which everyone feels welcome and accepted into the tree care community, and in which our profession better reflects the society within which we live, work and play.

Tree champions

Empowering and supporting our members, Tree Care Supporters and the wider profession to become champions of tree care excellence, inspiring their communities to appreciate and value their trees and the arboricultural profession.


Encouraging the next generation of arboriculturists by showing that arboriculture is a fantastic career. Working in partnership with schools and colleges to inspire young people searching for a vocation, students and those considering a career change.

Volunteers and staff

Ensuring that our volunteers – including Trustees, Committee members and Branches – and Association staff team are respected, valued and given the opportunities for development that they need, inspiring them so that they are able to inspire others.



Working with our members across all grades, in the UK and internationally, to support them in their professional development and to offer them a professional home in the tree care community which delivers their needs and represents their interests.


Continuing to grow and develop the Approved Contractor, Approved Utility Contractor and Registered Consultant Schemes in order to raise standards across the profession and give assurance to the public and other tree owners when they are engaging an arboricultural professional.


Producing high-quality technical resources including technical guides, publications, arboricultural materials, the ARB Magazine and the Arboricultural Journal, available as hard copies and/or digital versions.


Delivering high-quality, affordable and relevant continuous professional development across a wide range of subjects in accessible formats, whether in-person, online, live or pre-recorded content, for all levels of knowledge and experience.



Holding a range of events to promote arboriculture, building and fostering a vibrant tree care community and providing the opportunity to share ideas and experiences, through in-person gatherings such as the ARB Show and Amenity Conference, and online content such as the Wednesday Webinar series.


Promoting the work of our members and the arboricultural profession to the general public, our communities, politicians, policymakers and allied industries, ensuring arboriculture is represented as a key profession in its own right and collaborating with other professional organisations.

Tree Care Supporters

Offering the general public the opportunity to become involved in, and support, the Association’s charitable objectives, promoting tree care and tree care professionals and furthering the understanding of the science and practice of arboriculture.

Website and communication channels

Continuing to grow, strengthen and fully utilise our social media following, and engaging an ever-wider audience through redesigned websites, with trees.org.uk supporting the membership and treecare.org.uk acting as the public face of the Association.

Download the Strategic Plan 2022-2024

Lawrlwythwch y Cynllun Strategol 2022-2024