Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of the Arboricultural Association.

Share this story


#ARBatwork #ArbMatters #EmbraceEquity #IWD2023 #PledgeLessPlastic #WomenInArb #WomenInTrees & 12 Faces of Arb 1987 storm 2 Rope 2018 2024 30 Under 30 3ATC 3ATC UK Open 50th annual AA AA award AA Awards Aboricultural Association Accident accreditation Addiction advice AFAG AFL aftercare AGM Agrilus Biguttatus aid air quality Alert Alex Kirkley All Party Parliamentary Group on Horticulture amenity Amenity Conference Anatomy Ancient Tree Forum Annual Awards Anthropology APF APF 2020 APF 2022 app APPGHG application Appointment apprentice apprenticeship Apprenticeships Approved Approved Contractor Approved Contractors ARB ARB Approved Contractor ARB Approved Contractors ARB at work ARB Magazine ARB Show arb training ARB Worker Zone ArbAC ARBatwork ArbCamp Arbor Day Arboretum Arboricultural Association Arboricultural Journal Arboricultural Student Arboriculture arborists Arbsafe Ash Ash Archive ash dieback Asian Hornet Assessments Assessors at atf ATO Australia Autumn Review award Awards Barcham Trees Bark Beetle Bartlett Bartlett Tree Experts bats Bats & Trees beetle Benjamin Zephaniah Best Student Award beyond ism Bill Matthews biochar biodiversity Biodiversity Net Gain biomechanical biosecurity Birmingham TreePeople BNG Book Prize Book Shop Booking Books Bookshop boundaries branch Branches brand Brexit bs5837 BSI Budgeting Tool bursary business Call for Abrstacts Call for Abstracts Call for papers Campout Canker stain of plane Canopy Climbing Collective carbon career careers Cavanagh CAVAT CCS Cellular Confinement Cellular Confinement Systems CEnv CEO Ceratocystis Ceratocystis platani chainsaw chalara charity Charles charter Charter for Trees Chartered Environmentalist chelsea Chelsea Flower Show City & Guilds Claus Mattheck climate climate change climber climbing code Cofor Colleges committees competition competiton conference Conference India Confor conifers conservation Consultant consultation Continuous Professional Development Contractor Contractor Focus Contractors Cornwall Cornwall Branch Coronation Coronavirus Coroner Council Countryside Countryside Code Countryside Stewardship Course for beginners COVID-19 CPD cross industry news Crown & Canopy Cryphonectria parasitica Cumbria DART Date for your diary David Lonsdale deadwood death debate Debt defra deployment Design Devon Director disease diversity DMM document donate dothistroma downloads draft Drought Dutch elm DWP EAC East Anglia ecology Economic Report economy Ecotricity education EFUF e-Learning Election elections Electricity Elm yellows Emerald Ash Borer England England Tree Action Plan England Tree Strategy English Elm environment Environment Act 2021 environmental EPF Equality equipment Equipment Theft Europe European Arboricultural Council European Forum on Urban Forestry European standards European Wood Pastures EUSTAFOR Event exeter Exhibitors Fall from Height Fatal Fatality felling Fellow Fellow Members Fera Field Trip Finance Fine firewood First Aid FISA flood flooding for Forest Research forestry Forestry Commission forests freelancers FSC Fund4Trees funding fundraiser fungal fungi Future Flora Futurebuild gardening GDPR General Election Geocells Gold Medal Gov.uk government grant grants Grapple Saws Green Brexit Green Infrastructure Green Infratructure Green Recovery Green Up Greneda relief Guarantee guidance Guidance Note Guidance Note 2 guide guides Hazard Tree Health heart-rot Heatwave Hedgerow hedges height Helliwell Help Henry Girling Henry Kuppen History HMRC HOMED Homeworking Honey Brothers honours Horse Chestnut HortAid horticulture horticulturists HortWeek housing HRH HRH Prince Charles HS2 HSE HTA ICF ICoP identification Immigration import industry Industry Code of Practice industry skills Infographic InfraGreen Initiatives Inspiration Institute of Charterd Foresters Insurance Intermediate Tree Inspection International Urban Forestry Congress International Women’s Day International Year of Plant Health invertebrates Investigating Tree Archaeology Conference IPAF Ips Ips typographus Irma irrigation ISA iso ITCC i-Tree IUFC IWD21 Jo Hedger Job Job Centre Plus job opportunity Jobcentre Plus jobs judgement JustGiving Karabiner Keith Sacre Kent Kew King’s Award for Enterprise Kit land-based Landsaping Landscape Institute Landscape Recovery Scheme Landscape Show landscaping Lantra law Leaf Minor Lectures legal legislation Letters Liability licence Local Authority Treescapes Fund London longevity LTOA Lynne Boddy Magazine Malawi Managegement Plan manifesto maple Mayor of London MBE Melbourne Member Benefit Member Survey Membership Mental Health mentor MEWPs Midlands Morphophysiology moth' motion Moulton College Myerscough NASA National Geographic National Hedgerow Week National Tree Safety Group National Tree Week NATO Natural England NatureScot Netherlands New Year’s Honours News NHS nominations Northern Northumberland Notice notification NTIS NTOA NTOC NTSG Nurseries oak 'oak Oak Processionary Moth Oak-boring Beetle obituary Observatree occupation of OHRG online opm Padua Papua parks parliament Perennial Pest Alert pests Pests & Diseases Pests and Diseases Petersfield petition Petzl photo Phytophthora Phytophthora pluvialis Pine Processionary Moth plan planning Planning Law Plant Health Plant Healthy planting Plantsman Plantsmans Choice Pledge Plumpton College policy poll Poster Power PPE practice Preston Twins Prince Charles Prince of Wales processionary Product Recall Professional Members prosecution Protect and Survive protected tree protection PUWER Qualifications Queen’s 70th Jubilee Questionnaire Quotatis ramorum RC Recruitment Red Diesel reference Reg Harris Registered Registered Consultant Registered Consultants Rehab Rememberance Day renewal REnvP Report Rescue research Research grant Resilience response results Retirement retrenchment review RFS rhs RHS Chelsea Flower Show Ride for Research Ride4Research rigging Rodney Helliwell rogue tree surgeons Royal Forestry Society RSFS Safe Working Practice Safety Safety Bulletin Safety Bulletins Safety Guides Safety Notice Saftey Salaries Sale school science Scotland Scotland Branch Scottish Branch SDG Accord security Seed Gathering Season Seminar seminars Share Sheffield Show Sierra Leone Site Guidance skills skills survey SocEnv Social Benefits of Trees soil soils South East South East Branch South West Speaker spotlight SRT SRWP staff Standards statement Stationary Rope Stationary Rope Technique statutory STIHL Stonehouse Storm strategy student Student Book Prize Student Conference Study Trip Sub-contractors Succession Successsion Supporter survey Sustainable Soils Alliance Sweet Chestnut sweet chestnut blight Sycamore Gap symposium T Level T Levels Tatarian maple TDAG Technical technical guide Technical Guides technical officer Technical Officers Technical Team Technician Members Technology Ted Green Telecommunications tender TG3 Thames & Chiltern The Arboricultural Association The Forestry and Woodlands Advisory Committees The Plantsman’s Choice The Queen’s Green Canopy The Woodland Trust Thinking Arbs Thinking Arbs Day Timbersports Tony Kirkham Tools top-handled chainsaws,Elcoat, TPBE4 TPO Trading Standards trailblazer training transport Tree Tree Care Tree Champion Tree Council Tree Fayre tree felling Tree Health Tree Health Week Tree Inspection Tree Life tree loss tree management Tree of the year Tree Officer Tree officers tree pathogen tree planning Tree Planting Tree Production Innovation Fund Tree Protection tree register Tree Risk Tree Shears tree species Tree Supply Tree Surgeon Tree Surgeons Tree Week Tree Work at Height Tree Workers Zone TreeAlert Treeconomics tree-felling TreeRadar trees trees' Trees & Society Trees & Sociey Trees and Society Trees and the Law Trees for Cities Trees, People and the Built Environment trust' trustee Trustees TrustMark Two Rope two-rope typographus UAG Uitlity UK favourite UK&ITCC ukas Ukraine UKWAS urban urban forest Urban Forestry Urban Tree Challenge Urban Tree Challenge Fund Urban Tree Cover Urban Tree Diversity Urban Tree World Cup urban trees UTD4 Utility Approved Contractors Utility Arboriculture Group UTWC vacancy Vanuatu VETcert veteran trees video Videos Virtual ARB Show volunteer voting VTA WAC Wales Wales Branch Warning Watering Watering Campaign watering solutions Watering Young Trees Webinar webinars website Wednesday Webinars Wellbeing Western Westonbirt Wharton White Paper WIA Witley Women Women in Arb women in arboriculture Womens Arb Camp woodland Woodland Carbon Code Woodland Carbon Guarantee woodland trust woods Work Work at Height Workshops World Environment Day World Fungi Day Xylella young Young Arboricultural Professional Young Arboricultural Professional Award young arborists Young People’s Breakfast Event Young Tree Aftercare Youth Programme zoo

Record-breaking webinar series

Author:  John Parker, CEO
Last Updated:  13/06/2024

John Parker, CEO

February 2024 saw the end of another successful series of Wednesday Webinars, which broke all records and showcased the Arboricultural Association to a greater global audience than ever before.

For the first time we obtained sponsorship for a webinar series, which came courtesy of Stihl. We are grateful to Stihl for its support, and for helping us to continue to be able to offer these events free for everyone to enjoy. We are also delighted to have worked with the International Society of Arboriculture (ISA) to ensure that all of our Wednesday Webinars qualify for continuous educational units (CEUs, also known as CPD) – making them even more attractive to ISA members around the world. And, of course, by watching the webinars you also qualify for Association CPD which contributes towards your annual membership requirements.

In this series we delivered 13 webinars covering a diverse range of topics – Ted Green’s Treetime, ash dieback, tree lore and legacy, climate resilience, woodlands at war, tree decay, ancient trees and planning, forests before humans, beating the greenwash, roots, decay detection, diseases of lime, street trees and canopy soils. We welcomed speakers from the UK, the United States, Norway and Sweden, and in total more than 8,100 people watched the webinars live, from an average of 48 countries per webinar. The highest audience was, fittingly, for Dr David Lonsdale, who spoke about ‘Tree decay – a few questions still worth asking’. 956 people watched this one, a record which will be hard for anyone to beat.

It absolutely is not all about numbers, but I know that some of you enjoy statistics. In that spirit, the league table for the top ten all-time most-attended webinars looks like this:

1. Tree decay – a few questions still worth asking. David Lonsdale, January 2024. 956 viewers

2. Trees in development. Sharon Durdant-Hollamby and Luke Fay, February 2023. 891 viewers

3. Trees and the law. Liz Nicholls and Charles Mynors, February 2023. 864 viewers

4. Ancient trees and planning. Jim Mullholland and Emma Gilmartin, January 2024. 854 viewers

5. Why do we lose so many trees? Russell Miller and Jim Chambers, February 2024. 832 viewers

6. Soil and trees. Emma Schaffert and Claire Harbinson, March 2021. 718 viewers

7. Forests before humans. Harry Studholme, January 2024. 694 viewers

8. Beating the greenwash. Jeremy Barrell, January 2024. 686 viewers

9. Topping and tree risk management. Jeremy Barrell, December 2020. 678 viewers

10. Tree selection for climate resilience. Henrik Sjöman and Arit Anderson, December 2023. 668 viewers

Sharing ideas globally

Since May 2020 the Association has provided 82 free Wednesday Webinars, watched by just under 30,000 people from all over the world. The sessions not only bring the biggest names in arboriculture to wide audiences which might not otherwise be able to access them, but – just as importantly – provide a platform for anyone to disseminate their ideas. It is a real-time, interactive experience which I do not believe exists anywhere else.

In addition to this, we are of course also building a comprehensive list of favourite books from our speakers. We have previously published one list of these and will be producing another in a forthcoming edition of ARB Magazine. This series we had some great selections: some classics and a couple from left field. They included Treetime by Ted Green (obviously), Urban Forests by Jill Jones, Remarkable Trees of the World by Thomas Pakenham, A Forest Journey by John Perlin and The Value of a Whale by Adrienne Buller, to name but a few. And almost all of our speakers manage to restrict themselves to just one book, although one of our guests managed to sneak in four (thanks, Jeremy).

As ever, we had a couple of hiccups which have already taken their place in the folklore of Wednesday Webinars alongside the time that Ted answered the phone half way through his one-man show. My personal favourites this year were when Jim Mullholland had to leave early because his chippy tea was going to go cold, and Harry Studholme’s internet let him down and left me to fill half an hour with an impromptu Q&A session. You can catch up on anything you missed via the website, although some of the most embarrassing parts might have been edited out – which is why you should always try to watch them live.

The Wednesday Webinars are one of my favourite parts of my job, and every week it is an absolute privilege to share a couple of hours with our amazing audience, usually from six continents at once, and some of whom join us at ridiculous times of the night. Thank you all so much for being part of it, and I look forward to seeing you all at the next series – hopefully starting in November 2024.

This article was taken from Issue 205 Summer 2024 of the ARB Magazine, which is available to view free to members by simply logging in to the website and viewing your profile area.