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Annual Review

Author:  Arboricultural Association
  07/12/2020
Last Updated:  18/12/2020

A year in the life of the Arboricultural Association

Despite an incredibly challenging year that no one could have anticipated, the Association has seen some exciting developments and milestones reached in 2020 as we work to support and raise the profile of arboriculture. Here are a few of the highlights.

2019

AUTUMN

Arboriculture Skills Survey

Results of the first Arboriculture Skills Survey are published, highlighting skills shortages and other issues facing the sector which are to be presented to government in the new year.

1 million page views

1 million annual page views

The AA website reaches over 1 million annual page views for the first time.

2020

WINTER

JANUARY
Sarah Jackson

Sarah Jackson joins the team

Sarah Jackson joins the team as Training Co-ordinator to continue the growth and evolution of the educational catalogue for the industry.

JANUARY
VETcert standards

NEW VETcert Standards training, support, exams

Support, training, and examinations are rolled out for the new Veteran Tree Management Standards ‘VETcert’, which the AA played a big part in developing.

FEBRUARY
#ARBatWork

#ARBatWork photo competition attarcts 250 entries

#ARBatWork photo contest draws 250 entries and over 1000 votes with John Hancock the eventual winner.

MARCH
COVID-19 swift response

The Association acts swiftly to COIVID-19

The Association acts swiftly to keep members and the industry updated on the latest coronavirus guidance as the country goes into lockdown. Resources including downloadable safe working posters and arb specific coronavirus risk assessments, made available.

MARCH

Women in Arboriculture 300 register for Kew event

We celebrate women in arboriculture on International Women’s Day with the #WomeninArb campaign and the launch of our first Women in Arboriculture event at Kew which 300 people registered for.

MARCH

AA Cancels All Major Events

The Arboricultural Association takes the difficult decision to cancel several of the year’s major events including ARB Show 2020, AA Conference ‘Trees & Society’ and the Women in Arboriculture networking day at Kew. All training activity is also suspended.

SPRING

APRIL
Urban Tree World Cup

Urban Tree World Cup

We launch the first ever Urban Tree World Cup which becomes a welcome distraction sparking debate during the lockdown. Over 16,000 votes were cast on daily social media ‘matches’, with London Plane crowned champions of the 32-tree tournament.

APRIL
Online Learning Launches

Online Learning Launched

Our first online learning content is released in the form of the popular Dr Andrew Hirons’ ‘Applied Tree Biology’ series, with over 2,000 views of module one.

APRIL
Virtual ARB Show

19,000 Visit Virtual ARB Show

The Virtual ARB Show attracts over 19,000 digital visits interacting with virtual exhibitor stalls, virtual demonstrations, and online learning. The event was free for exhibitors and visitors.

MAY
Arborists’ Question Time

Wednesday Webinar Arborists’ Question Time

As the AA looks to replace some of the traditional training oppor-tunities lost to the pandemic, we host our first free ‘Wednesday Webinar’ with the interactive panel format Arborists’ Question Time.

JUNE
Tree watering campaign

Tree Watering sees UK campaign launch

The AA and UK Tree Officer groups launch a tree watering campaign which receives widespread support. Aiming to ensure that newly planted trees are watered regularly over the summer months, highlighting the importance of young tree maintenance.

JUNE

Seven Free Webinars

By the end of June the AA had hosted 7 free webinars totalling over 15 hours of CPD for members and non-members.

JUNE
Industry Code of Practice

ICoP update released

The updated Industry Code of Practice is released reflecting recent developments and in order to meet the many challenges we face in managing tree work at height.

SUMMER

JULY

50,000 Followers

AA social media platforms reach over 50,000 combined followers.

JULY
Women in ARB Kit Survey

Women in ARB Kit Survey

Over 250 people respond to the Women in Arboriculture kit survey, aiming to provide manufacturers and retailers with constructive feedback to improve equipment currently on offer.

JULY
Language Resource

Language Resource

Tree watering campaign resources are translated into Welsh, Polish and Spanish.

JULY
Technical Guide 1

Technical Guide 1 consultation

Industry consultation on Technical Guide 1: Tree Climbing & Aerial Rescue opens, including guidance on some of the biggest changes to climbing safety requirements in recent memory.

AUGUST

SRT report

SRT work positioning research report, funded by the AA research grant, is released.

AUGUST

Socially distanced training

Preparation begins for the September return of socially distanced training courses to AA HQ in Stonehouse, with numbers limited to 6 per course.

AUGUST

20m listeners

The AA holds its first ever radio campaign to raise public awareness, with John Parker featured in a series of interviews reaching a combined 20 million listeners.

AUGUST

England Tree Strategy Consultation

The AA and several cross-sector partners raise concerns about the landmark ‘England Tree Strategy’ consultation, before submitting detailed responses in September.

SEPTEMBER

50 hours of free CPD

There were 3,709 participants for 18 free, live AA webinars between May and September, amounting to almost 50 hours of CPD.

SEPTEMBER

23,000 YouTube views

As well as live webinar viewers, there are over 23,000 views of video content on YouTube.

SEPTEMBER
300 ARB Approved businesses

Member online learning

A new online learning portal opens featuring over 40 hours of CPD exclusively for AA members.

SEPTEMBER

New Chair and Vice-Chair

Michelle Ryan is voted the next Chair of the Association, with Navin Sehmi appointed as Vice Chair.

SEPTEMBER
300 ARB Approved businesses

300 ARB Approved businesses

The ARB Approved Contractor accreditation surpasses 300 approved businesses for the first time in its history.

AUTUMN

OCTOBER
Tree Health Week

Inaugural Tree Health Week

The AA hosts the first ever Tree Health Week.

OCTOBER

1,034 participants

Five Tree Health Week webinars were enjoyed by 1034 participants.

OCTOBER

90 countries world-wide

Participants from 90 countries around the globe have joined an AA live webinar in 2020.

OCTOBER
Pre-orders open for fungi books

Pre-orders open for fungi books

Pre-orders are launched for two highly anticipated fungi publications, with unprecedented demand. Order yours at: www.trees.org.uk/fungi

OCTOBER
1.1 million page views reached

1.1 million page views reached

The AA website surpasses the figure for total page views reached in 2019 (1.1 million) by October 2020.

OCTOBER
Training Returns to AA HQ

Training Returns to AA HQ

After a 7 month shutdown, socially distanced coursess held after the AA offices are converted into a covid-secure training space.

NOVEMBER
AA holds first Live Online Training

AA holds first Live Online Training

The Association holds its first live online training course with ‘Trees, Pests, Diseases and Disorders’.

NOVEMBER

Membership Grows in 2020 despite the pandemic

Membership continues to increase despite a year hampered by the pandemic. By November almost 500 new members have joined in 2020.

NOVEMBER

International pricing

A new international membership pricing system is introduced to ensure that all in the global tree community can afford access to the latest science, opinion and best practice.

DECEMBER
Tech Guides launched

Technical Guides launched

Technical Guides 1,2,4 & 5 released as part of a comprehensive review of industry guidance relating to arboricultural tree work at height. Followed closely by a suite of free to download Safety Guides and checklists.

DECEMBER
Tech Guides launched

Tree Care Supporter launcehd

Tree Care Supporter is launched, aiming to connect our amazing industry with the public and help it get the awareness and recognition it deserves.

treecare.org.uk